The next step in building your website marketing strategy is to work to build a social media presence. With social media marketing, your company can expand your reach online and work on driving more quality traffic back to your website. The first step in building a social media strategy is determining which social media channels you will use to attract and engage your audience. It’s important to remember that you do not need to be present on every social media platform. Instead, opt to spend your time and resources on the social media channels that your target audience frequents.
Once you know which social media platforms you will focus on, you’ll need to sign up for an account and start creating your business social media profiles, if you haven’t already. It’s important to keep branding consistent when it comes to images and descriptions. Be complete as much of your profile as possible to improve your chances of ranking in searches.
Now, it’s time to start building your social media presence. First, you’ll want to make sure that you are connected with your current customers on social media. Be sure to put links to your social media profiles on your website and in your shipping confirmation emails so that current customers and site visitors can check out your social media profiles and connect with you.
You can then work to grow your social media following by posting engaging content. onzepagina In addition to posting updates and promotions from your business, you can share your content, such as links to blogs or gated content. You can also post links to third-party content that you think your audience will find valuable. The more quality content you post, the more likely your target audience is to follow along with your posts and engage with your brand on social media.
Step 5: Amplify with email marketing.
After you’ve started working to create more content assets and build your social media following, you can continue to amplify your website marketing strategy with email marketing. Email marketing enables you to get the word out about your new products and promotions while also driving traffic back to your website.
Before you start sending marketing emails, you’ll need to work on building your email list. There are a few different ways you can do this. You can start with the email addresses of your current customers. Then, work to build on your list by capturing new contact information from lead forms.
One way that you can work to collect email addresses from new leads is by creating a valuable incentive. An incentive that you might provide is a compelling content offer such as an e-book, checklist, or special guide that will help your leads better understand their challenges. You can create a landing page with a lead form that collects visitor email addresses in exchange for a free download of the content offer.
You can also add an email opt-in form to your website. Whether you use a header bar, a pop-up, or a side bar, you can ask your site visitors to sign up for your email list to stay up-to-date with the latest updates and content from your business. You can also place CTAs in some of your blogs or other content, encouraging your readers to sign up for your email list for more great content.
Step 6: Use paid advertising to speed up your sales cycle.
Though the goal may be to bring in as much organic search volume as possible, SEO takes time to work its magic. If you want to speed up your sales cycle a bit, you can introduce paid advertising into your digital marketing strategy. Paid advertising can help you bring more of your target buyers to your site where your content marketing and other elements of your digital marketing strategy can work to convert them.
There are two main options of paid advertising that you can introduce into your digital marketing strategy – Google PPC advertising and social media advertising. Let’s start with Google ads…
Google offers advertising on its search engine through Google AdWords or ads that display on relevant websites through the Google Display Network.
website marketing strategy
Both types of Google ads can help boost your visibility online and bring more visitors to your site. The Google AdWords content appears directly on the search engine results page, just above the organic results for the search term. This means that when users type in relevant search terms for which you have created ads, they will see your ad content at the top of the SERP. While Google Display ads will appear on the pages of relevant websites as a banner on the top, bottom, or side of the page.
website marketing strategy
Social media ads can also be used to help you boost visibility and drive more traffic back to your website. Social platforms like Facebook offer sophisticated ad targeting features that allow you to take advantage of user data in order to target those who are most likely to be interested in your brand. You can then deliver tailored ad content to these ideal buyers that encourage them to visit your site.
Next Step: Implementation!
Now that you know each step of the process, it’s time to consider whether your company has the time, resources, and knowledge to effectively implement your website marketing strategy. For most small businesses, every team member is already working at full capacity to keep business operations running smoothly. That’s why many business owners look for outside help when implementing their website strategy.
A website marketing strategy agency can help take care of all your website needs while your team continues to focus on your core business. The website experts at LYFE Marketing know just what it takes to help you create a stunning and effective website that will attract and convert more leads to help you grow your business. In addition to website design services, our team is also skilled at search engine optimization tactics that will help your business rank on the search engines, increase referral traffic, and build a strong online presence.