Most massage therapists are rather nervous when it comes to marketing. They’ve spent money on various bits of marketing material or a website and seen very little results from it. In fact, there are very few MT’s out there who’ve really got to grips with making their marketing effective.
However, like most things, Hepburn Spring & Daylesford MAssage once you know a few simple steps to take and what you need to avoid, it’s actually extremely simple!
Here are a couple of common mistakes you’ll want to avoid, so you stop throwing your money down the “marketing mistakes drain”.
Mistake #1 – Trying To Sell The Features Of Your Massages
I’m sure you’ve heard the phrase “sell the sizzle not the steak”…. well the same goes for your massage business.
What benefits do your clients get from your massages? Because that’s all they care about!
Most MT’s try to sell their services on the features instead of these benefits. If you have a look at a few massage websites in your area you’ll see things like: “Helps improve your lymph flow”
The only people who know, or care about, what you’re saying are other MT’s. Joe Public, your target market, almost certainly has no idea what you’re saying. They just want to know if you can help them with a problem they’re having and what results they’ll get.
Solution – Avoid telling people how you do things and instead tell your audience what you can do for them, what the results will be and what’s in it for them. Answer the question “so what?” for your audience.
Mistake #2 – Trying To Be ‘Clever’ With Your Massage Marketing
I’m sure you’ve seen an ad on TV or in a magazine recently that made you wonder what exactly it was they were advertising!
A lot of big companies use this type of marketing and waste a lot of money doing so. When you have limited funds, as in a small business, you need to make sure your marketing is geared to getting you clients.
Anything else is purely noise. This includes fancy graphics, logos, letter heads and the look and feel of your marketing material. If it doesn’t add to your message and make your target market want your massages more, then it’s irrelevant. It’s as simple as that!
Solution – Give your audience an offer they can’t refuse, that solves their biggest problem and put it in language they can understand.
Mistake #3 – Using Marketing You Can’t Measure The Results Of
I’m sure you’ve done some marketing in the past for your business and wondered whether it was worth the price and effort or not…
You need to be able to measure the results of all of your marketing materials. Otherwise, how will you know if you want to repeat it again, or whether it was actually worth the time or money you put into it.
Solution – Use direct response marketing where know exactly how many people have seen your material, how many people book a session with you because of it.
Direct response marketing, is really the only sensible marketing for an MT. It has all the elements of:
* Building a relationship with your audience via a story they can relate to emotionally
* Giving them value so they understand more about their problem and what they need to do to solve it
* Speaking directly to them (instead of the usual egotistical “it’s all about me” marketing)
* Providing a clear, concise call to action so they know what to do next to solve their problem
* What benefits they’ll receive by having massages from you
If you avoid these 3 common mistakes in your massage marketing, you’ll soon know exactly what marketing materials you want to spend your money on because you’ll know precisely how effective it is… And frankly, who wouldn’t invest $47 in something that was going to make them $100+ ??
You want massage marketing materials that get people to actually call you and book an appointment. To find out how to do this request the free 7 Steps To Instant Clients program from Massage Marketing Made Easy.
It will help make your massage marketing effective at bringing in clients.
Karen Dimmick CHt helps massage therapists get more clients.